Link baiting is when you put a link out in the online world to tempt other webpages/people to link back to it. This is most popularly known as sharing. Basically, it’s content that you design in hopes of it going viral and attracting people to the link. Google’s own Matt Cutts refers to link baiting as “something interesting enough to catch people’s attention…And that doesn’t have to be a bad thing!”
One major thing link baiting can do is increase your search rankings. This happens because the content you are using as your ‘bait’ is interesting, funny or anything people are genially interested in. Keep that in mind when you are creating your content. Make sure it’s something great, something that you know people can relate to and will want to share. Include keywords that you want to rank for in search, it will help boost your rankings! You can find countless examples of link bait across the web, and you’d be shocked that you hadn’t realized their purpose earlier. Here are 10 examples of link bait with a nice explanation of how they succeeded.
People always follow the trail. If they see something they love, they will want to see where it came from and if there are other things they will enjoy at that location. Link baiting increases traffic to your site. This will last for long after your content is viral because people will continue to see it being shared.
Your main goal when link baiting is to get permanent links on blogs and other websites that may be useful to readers.
This may involve sending the link out via email to blog owners and website editors. Find other blogs that are relevant to the post and email them to see if they will post it. If it is something their readers will benefit from, most sites will share the content. If you go the leg work, it will be worth it in the end. If you manage to get it published on another site, keep the relationship alive and pitch to them the next time you have a piece you want to share.
Remember to post original data and make it attractive so people want to read what it says. Lately, visual content has been the most successful in social media marketing. Other link baiting strategies include news stories, debate or attack articles, lists and how-to articles, contests and anything humors. Experiment with the idea a little, try new things and see what works best for you! Remember to track all of your website traffic to help you understand what is working best for you. Once you gather some data, analyze what was most successful and stick with that. Good luck and happy baiting!