Instagram advertising has now come of age with the help of Facebook’s influence.
In today’s digital age, one of the most important marketing tactics is social media. From Twitter to Pinterest to Facebook, companies are taking to these free and accessible platforms to get the word out about new products, services or companies they are launching.
One of the most useful and often underutilized marketing platforms is the popular photo sharing app, Instagram. While Instagram is a great way for people to connect with friends or view attractive photos, it’s also a good way to advertise your business and what you do. If you want to know more about how to use Instagram advertising to market your business, check out the list below for the strategies you should use to draw in new customers and keep old ones coming back.
It’s easy to use Instagram to just post photos, but it’s also easy to forget to interact with people on it. If you want people to be engaged with your company, you’re going to want to make sure they know you’re a real person and you care about them.
One great way to engage users is to follow back people who follow you and “like” or comment on their photos. You can also regram – post a photo someone has already featured – of a customer or client to bring them more attention and show you are a fan of theirs, too.
One way to get customers talking is to show them your place of business. Show them what makes you special and feature some of your employees to give it a personal feel. For example, if you pride yourselves on renewable energy for business, feature that for your viewers! Find what makes you special and tell the world.
2. Have a Photo Contest
Want people to pay attention to your posts? Have regular photo contests for your followers. Create a specific hashtag keyword your users can label their photos with, and at the end of a specified time, go through the photos and choose the winner. By announcing the winner via your Instagram, instagram advertising or even regramming the picture, you help promote the winner’s instagram and building stronger relationships between business and customer.
3. Connect to Other Social Media Accounts
One of the best parts about Instagram is with the touch of a button, you can share your photo with several other social media accounts – like Tumblr, Twitter and Facebook. Link your Instagram to your other social media accounts, and you can get quadruple the marketing – at least – with just one Instagram photo.
It might be tempting to use Instagram advertising ONLY to advertise your products and services, but you need to do more, too! People want to see your company’s personality, and they get tired of just seeing advertisements. Mix up your advertisements with creative, clever or funny – or just plain beautiful photos – that relate to your business, like Commerce Casino does. Your followers will find them relevant and engaging, and they will continue to follow your feed.
5. Show Behind the Scenes
Nobody wants to do business with a computer or robot. People want to know they’re being helped by or giving their money to real people – and Instagram is a great way to show them they are.
Take photos at your office or of a new product you are making. Or, feature each of your employees. Not only will your potential customers see the human face of your company, they will also feel like they are special – and more knowledgeable – because they have been given a sneak peek into what happens behind closed doors.
One of the great ways to get users excited about a new product or service coming out is by giving them a sneak peek. Use Instagram to show a product being built or about to be shipped to stores. You want to leave your potential customers excited – and wanting more – and the best way to do it is giving them a visual appetizer.
Instagram advertising is a great platform to advertise to your customers, so if your company doesn’t have an account, it’s time to make one. If your company does have an Instagram, start applying these strategies today to optimize your advertising campaign.
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